TUNECORE / ACCOLADE
DETAILS
Tunecore looked to develop a new, engaging, time relevant accolade to present to artists on their platform who surpassed sales markers of 100,000, 250,000 and 500,000 digital units sold. These eclipse the traditional RIAA Silver, Gold, and Platinum awards traditionally delivered to recording artists.

Accolade is a cast Lucite waveform in white, silver, and black corresponding to the sales level achieved. Glass is reverse silkscreened. Album artwork floats between the glass and waveform.

Recipients include Jay-Z, Nine Inch Nails, and MGMT.
DISCIPLINE
Creative Direction, Industrial Design, Art Direction
Date
2011