LOGOTYPES / ICONS + TRADEMARKS

PSG, Inc.: Corporate Identity
Butler | Callahan Holdings: Corporate Identity
GENERAZZ!TY: Corporate Identity
Giant Bicycle, Inc.: 72/12 Event Identity
Tunecore: Corporate Identity
Guitar Center: Player Perks Product Identity
Thaxton & Associates: Corporate Identity
Tin Roof Brewing Company: Corporate Identity
Hard Rock Hotel
AIGA: CMYK Conference
Giant Bicycle, Inc.: Maestro Suspension Product Identity
Cherniss Group: Corporate Identity
C.Y.N.E.: Music Artist Identity
Nike: GBU West Identity
Nike: Promotion Identity
Nike: Swoosh League Identity
NRG Marketing: Corporate Identity
Guitar Center: 45th Anniversary Logo
The Assignment: Corporate Identity
Guitar Center: Players Pass Product Identity

DETAILS

Logotypes / Icons / Identities

DISCIPLINE

Branding, Icon Design, Graphic Design

Date

2011

ROXY / OUTDOOR FITNESS Art Direction + Design
Technology Iconography 2013 Art Direction, Branding, Graphic Design
GIANT / CYCLING WORLD ICONOGRAPHY . 2013 Art Direction, Branding, Graphic Design
INCASE ADVERTISING Select advertising campaign creative, 2008-2011. 2011 Advertising, Art Direction, Design
TOYOTA / COME ALIVE Advisory LA Live Environment for Toyota. Locations included Staples Center, and Nokia Theater. Creative + Art Direction. 2012 Branding, Art Direction, Creative Direction
ELECTRIC VISUAL / ILLUSTRATION Product illustration. Hand-rendered to achieve a balance between photo-realism and design intent of the product. 2012 Illustration, Branding, Art Direction
TOYOTA / PRIUS Looking for a fresh perspective for the Prius Goes Plural campaign, we were commissioned to rethink interior and exterior treatments of the 3rd generation Prius.

Design collaboration: Aaron Jacob 2011 Creative Direction, Art Direction, Design
IPAD / RON RADZINER Chronicling one of architecture's leading modern designers. Ron Radziner discusses his path, influences, connection to technology, and how the iPad integrates into a new layer of creativity.

Director: Felipe Lima
Photography: Day19 2011 Advertising, Art Direction
INCASE / LOOK BOOK Blind deboss delivery case with perforated pull-tab closure. Slipcased book set with pattern blind emboss and foil-stamp branding. 8 color insert. 30% PCW Recycled. 2011 Creative Direction, Art Direction, Design
INCASE / EXHIBIT ARCHITECTURE Custom CNC patterned exterior shell. Modular wall design. Integrated A/V components. Interior consisted of floor to ceiling lucite walls showcasing product that appeared to float on custom hardware.

Build: Studio Concepts 2011 Architecture, Creative Direction, Design
HRH / VIP ROCK BOX Hand-made, custom VIP packaging for Hard Rock Hotel launch event. Each wooden box was hand assembled, burned, and wax finished. Each glass base was heat fractured.

Craftsmanship and finishing by Perizo Labs. www.perizolabs.com 2011 Creative Direction, Art Direction
INCASE / P-ROD CAMPAIGN . 2013 Advertising, Art Direction, Graphic Design
TUNECORE / ACCOLADE Tunecore looked to develop a new, engaging, time relevant accolade to present to artists on their platform who surpassed sales markers of 100,000, 250,000 and 500,000 digital units sold. These eclipse the traditional RIAA Silver, Gold, and Platinum awards traditionally delivered to recording artists.

Accolade is a cast Lucite waveform in white, silver, and black corresponding to the sales level achieved. Glass is reverse silkscreened. Album artwork floats between the glass and waveform.

Recipients include Jay-Z, Nine Inch Nails, and MGMT. 2011 Creative Direction, Industrial Design, Art Direction
INCASE / PRESS KIT Custom Brand Kit for Incase.
Matte paper box, UV patterning, embossed and foil stamped logo. High density foam interior detail.

Contents: brand look-book, digital collateral on CD, Hardshell Case for MacBook Pro, and Slider Case for iPhone.
Made in Los Angeles. 2011 Art Direction, Branding, Package Design
INCASE / P-ROD CAMPAIGN P-Rod campaign. Print and broadcast, inspired by the imagery of Daido Moriyama. Photographed on Ilford 3200 film. Shot on location in Boston Mass.

Concept:
Capture the authenticity of Paul's life in a real-world context—moving through his days and documenting everything except his much documented time on a skateboard. Viewer is slightly removed—tone of the imagery is somewhat voyeuristic.

Photography: Mike O'Meally
Video: Felipe Lima 2011 Advertising, Art Direction, Design
GIANT / RETAIL MARKETING Custom retail marketing kit. Components include full line catalog, retail merchandising tools, and light activated audio greeting. 2011 Art Direction, Design, Production
INCASE / RETAIL BOOK Premium retail presentation book.
Custom blind deboss patterning on cover. Foil stamp cover branding, and custom foil stamp divider tab treatments. Designed to convey the Incase brand at the highest level to partners, distributors and retailers. 2011 Creative Direction, Art Direction, Design
NIKE / HERITAGE BRANDING Developed graphic language to compliment Nike's Latino Heritage limited footwear release. Components include retail environmental branding, POS displays, and logo development. 2011 Creative Direction, Art Direction, Design
NIKE / ALL AMERICAN REJECTS Nike 6.0 retail branding. Art Direction, design and fabrication. 2011 Art Direction, Design, Production
INCASE / LOOK BOOK Look Book. Photography direction, art direction, design. 2011 Art Direction, Design
NIKE / RESPECT Nike Respect.

Collaboration with USC Trojan Football. 2011 Art Direction, Design
NIKE / WE ARE THE FUTURE Nike. We Are The Future of Sports. 2011 Design
RED BULL / KING OF THE AIR Custom event compliments. Chilled Red Bull suspended in air. Inflatable is vinyl screened. Recipient must destroy the inflatable to access the product. 2011 Creative Direction, Art Direction, Design
GIANT / PRODUCT BOOK Giant Bicycles Product Book. 2011 Art Direction, Design