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RED BULL / KING OF THE AIR
DETAILS
Custom event compliments. Chilled Red Bull suspended in air. Inflatable is vinyl screened. Recipient must destroy the inflatable to access the product.
DISCIPLINE
Creative Direction, Art Direction, Design
Date
2011
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PROJECTS
  • ROXY / OUTDOOR FITNESS
  • LOGOTYPES / ICONS + TRADEMARKS
  • GIANT / CYCLING WORLD ICONOGRAPHY
  • INCASE ADVERTISING
  • TOYOTA / COME ALIVE
  • ELECTRIC VISUAL / ILLUSTRATION
  • TOYOTA / PRIUS
  • IPAD / RON RADZINER
  • INCASE / LOOK BOOK
  • INCASE / EXHIBIT ARCHITECTURE
  • HRH / VIP ROCK BOX
  • INCASE / P-ROD CAMPAIGN
  • TUNECORE / ACCOLADE
  • INCASE / PRESS KIT
  • INCASE / P-ROD CAMPAIGN
  • GIANT / RETAIL MARKETING
  • INCASE / RETAIL BOOK
  • NIKE / HERITAGE BRANDING
  • NIKE / ALL AMERICAN REJECTS
  • INCASE / LOOK BOOK
  • NIKE / RESPECT
  • NIKE / WE ARE THE FUTURE
  • RED BULL / KING OF THE AIR
  • GIANT / PRODUCT BOOK
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  • ROXY / OUTDOOR FITNESS Art Direction + Design
    Technology Iconography         2013 Art Direction, Branding, Graphic Design
  • LOGOTYPES / ICONS + TRADEMARKS Logotypes / Icons / Identities     2011 Branding, Icon Design, Graphic Design
  • GIANT / CYCLING WORLD ICONOGRAPHY .     2013 Art Direction, Branding, Graphic Design
  • INCASE ADVERTISING Select advertising campaign creative, 2008-2011.     2011 Advertising, Art Direction, Design
  • TOYOTA / COME ALIVE Advisory LA Live Environment for Toyota. Locations included Staples Center, and Nokia Theater. Creative + Art Direction.     2012 Branding, Art Direction, Creative Direction
  • ELECTRIC VISUAL / ILLUSTRATION Product illustration. Hand-rendered to achieve a balance between photo-realism and design intent of the product.     2012 Illustration, Branding, Art Direction
  • TOYOTA / PRIUS Looking for a fresh perspective for the Prius Goes Plural campaign, we were commissioned to rethink interior and exterior treatments of the 3rd generation Prius.

    Design collaboration: Aaron Jacob         2011 Creative Direction, Art Direction, Design
  • IPAD / RON RADZINER Chronicling one of architecture's leading modern designers. Ron Radziner discusses his path, influences, connection to technology, and how the iPad integrates into a new layer of creativity.

    Director: Felipe Lima
    Photography: Day19         2011 Advertising, Art Direction
  • INCASE / LOOK BOOK Blind deboss delivery case with perforated pull-tab closure. Slipcased book set with pattern blind emboss and foil-stamp branding. 8 color insert. 30% PCW Recycled.     2011 Creative Direction, Art Direction, Design
  • INCASE / EXHIBIT ARCHITECTURE Custom CNC patterned exterior shell. Modular wall design. Integrated A/V components. Interior consisted of floor to ceiling lucite walls showcasing product that appeared to float on custom hardware.

    Build: Studio Concepts         2011 Architecture, Creative Direction, Design
  • HRH / VIP ROCK BOX Hand-made, custom VIP packaging for Hard Rock Hotel launch event. Each wooden box was hand assembled, burned, and wax finished. Each glass base was heat fractured.

    Craftsmanship and finishing by Perizo Labs. www.perizolabs.com         2011 Creative Direction, Art Direction
  • INCASE / P-ROD CAMPAIGN .     2013 Advertising, Art Direction, Graphic Design
  • TUNECORE / ACCOLADE Tunecore looked to develop a new, engaging, time relevant accolade to present to artists on their platform who surpassed sales markers of 100,000, 250,000 and 500,000 digital units sold. These eclipse the traditional RIAA Silver, Gold, and Platinum awards traditionally delivered to recording artists.

    Accolade is a cast Lucite waveform in white, silver, and black corresponding to the sales level achieved. Glass is reverse silkscreened. Album artwork floats between the glass and waveform.

    Recipients include Jay-Z, Nine Inch Nails, and MGMT.         2011 Creative Direction, Industrial Design, Art Direction
  • INCASE / PRESS KIT Custom Brand Kit for Incase.
    Matte paper box, UV patterning, embossed and foil stamped logo. High density foam interior detail.

    Contents: brand look-book, digital collateral on CD, Hardshell Case for MacBook Pro, and Slider Case for iPhone.
    Made in Los Angeles.         2011 Art Direction, Branding, Package Design
  • INCASE / P-ROD CAMPAIGN P-Rod campaign. Print and broadcast, inspired by the imagery of Daido Moriyama. Photographed on Ilford 3200 film. Shot on location in Boston Mass.

    Concept:
    Capture the authenticity of Paul's life in a real-world context—moving through his days and documenting everything except his much documented time on a skateboard. Viewer is slightly removed—tone of the imagery is somewhat voyeuristic.

    Photography: Mike O'Meally
    Video: Felipe Lima         2011 Advertising, Art Direction, Design
  • GIANT / RETAIL MARKETING Custom retail marketing kit. Components include full line catalog, retail merchandising tools, and light activated audio greeting.     2011 Art Direction, Design, Production
  • INCASE / RETAIL BOOK Premium retail presentation book.
    Custom blind deboss patterning on cover. Foil stamp cover branding, and custom foil stamp divider tab treatments. Designed to convey the Incase brand at the highest level to partners, distributors and retailers.         2011 Creative Direction, Art Direction, Design
  • NIKE / HERITAGE BRANDING Developed graphic language to compliment Nike's Latino Heritage limited footwear release. Components include retail environmental branding, POS displays, and logo development.     2011 Creative Direction, Art Direction, Design
  • NIKE / ALL AMERICAN REJECTS Nike 6.0 retail branding. Art Direction, design and fabrication.     2011 Art Direction, Design, Production
  • INCASE / LOOK BOOK Look Book. Photography direction, art direction, design.     2011 Art Direction, Design
  • NIKE / RESPECT Nike Respect.

    Collaboration with USC Trojan Football.         2011 Art Direction, Design
  • NIKE / WE ARE THE FUTURE Nike. We Are The Future of Sports.     2011 Design
  • GIANT / PRODUCT BOOK Giant Bicycles Product Book.     2011 Art Direction, Design
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